'Orange' is still a HIT

It is our misfortune that entire media started to project ’orange’ from a flop perspective but not from the other side. Telugu audiences are very clever and they can judge the movie by quality but not by the media publicity. If reliable sources with in the industry are to be believed, ‘orange’ is still doing a good business in Nizam area, the strong zone for Mega Heroes. Unmoved by the negative propaganda on the film, ‘orange’ amassed Rs.8 Crores in Nizam area alone and to be specific A class audience are still loving the movie for its innovative story line, modern and trendy picturization. Alone in Hyderabad, ‘orange’ is still going more than 20 theatres with full houses in weekends and the same repeated even in Bangalore and overseas. Overall collection figures after two weeks stand somewhere in between Rs. 25 to 28 Crores. If result of a movie is adjudged based on the acceptance from a section of audience, ‘orange’ can be declared a decent hit. If Naga Babu still calls it a loss making venture, then fault lies in his perceptions about budget and financial calculations.